hugomstudio - Portfolio

Girls and boys projects.

Bringing together fresh concepts tailored for several unique brands, each with its own identity and audience. Since casual to sport..

Outdoor Youth, Men´s and Women´s projects.

For the modern outdoor enthusiasts. Each project focuses on a specific demographic while maintaining a unified commitment to innovation, durability, and style. Centered around empowering the next generation of explorers.

Casual Mens and Womens

Style meets function in endless ways—especially in casual design. Bringing together fresh concepts tailored for several unique brands, each with its own identity and audience. From laid-back streetwear to modern minimalism, these designs reflect a relaxed yet refined approach to everyday shoes.

Lifestyle Sport projects

And in the world of lifestyle shoe design, every detail matters. This lineup showcases dynamic concepts created for a range of brands, each engineered to push limits and elevate movement.

Each brand brings its own athletic DNA to the table, and these projects tap into that identity while pushing boundaries in form, function, and innovation. It’s not just about looking fast—it’s about feeling unstoppable.

Formal footwear

Formal footwear has long been more than just a functional necessity—it’s a statement of personal style, cultural identity, and timeless elegance. Classic shoe styles for men and women continue to hold their ground in the ever-changing world of fashion, offering a blend of form, function, and versatility. From the polished Oxford and the enduring loafer to the graceful ballet flat and iconic pump, these enduring styles have stood the test of time. This guide explores the essential classics in men’s and women’s footwear—shoes that remain staples in wardrobes across generations for their unmatched style and enduring appeal.

Outsole design plays a crucial role in the performance, comfort, and style of footwear, particularly in both casual and sport shoe categories for men and women. As the bottommost layer of a shoe, the outsole is responsible for providing grip, durability, flexibility, and overall foot stability. In casual shoes, the focus often lies on comfort, aesthetic appeal, and wearability across various everyday settings. In contrast, sport shoe outsoles are engineered to enhance athletic performance through advanced traction patterns, impact absorption, and sport-specific support. Despite gender-neutral core functions, men’s and women’s outsoles may differ subtly in contouring, flexibility, and weight distribution to align with anatomical differences and lifestyle preferences. As design evolves, innovations in materials, tread patterns, and sustainability are shaping the next generation of outsoles for all-day wear and athletic excellence.